Privacy Policy

This page explains what Coach to Coach collects when you use this site, why, and what you can do about it. Plain language first, legal detail second.

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This policy is a working draft. The sections marked like this one still need Sven's and a data-protection adviser's sign-off, and nothing here should be treated as a binding legal commitment until that's done.

Cookies & Consent

When you first arrive, a banner asks which cookies you're happy with. Nothing beyond the strictly necessary cookies runs until you say yes, and you can change your answer whenever you like.

Strictly necessary
These keep the site working: remembering your cookie choice, keeping your shopping cart, and processing checkout securely. They don't track you and can't be switched off. This includes cc_cookie, which stores the preferences you set here so we don't ask again on every visit, and c2c_teaser_unlocked, which remembers that you confirmed your subscription so the intro video plays instead of asking you again.
Analytics
Helps us see which pages coaches actually read and where they get stuck, so we can improve the site. The data is aggregated — we're looking at patterns, not at you personally. Off unless you turn it on.
Marketing
Lets us show Coach to Coach content on other platforms to people likely to find it useful, and measure whether those ads actually work. Turn this off and you'll still see ads elsewhere — they just won't be based on your visit here. Off unless you turn it on.

Newsletter & Email

If you enter your email in the footer signup, we send you one email asking you to confirm the address. Nothing else follows unless you click the link in it. Once you do, the address joins a mailing list managed by Resend and we use it to send occasional updates about Sven's courses, speaking, and coaching network.

Anything you specifically asked for, such as the free intro guide behind the intro video, is sent straight away, and that email carries the same confirmation link as a separate request. Getting what you asked for does not depend on confirming the newsletter, and confirming is never a condition of receiving it.

Every email we send to the list includes an unsubscribe link, and unsubscribing takes effect immediately. The one exception is the confirmation email itself, which has nothing to unsubscribe from: ignore it and you never join the list. We don't sell or rent your email address to anyone.

We store the exact consent wording shown to you and a version identifier for it, alongside the time you signed up, the time you confirmed, and the IP address each of those came from. That record is how we can show consent was actually given by the person who owns the address. We keep it while you are on the list, and afterwards as the record of your consent and of the moment you withdrew it. The current wording (version 2026-09-30) is:

By subscribing, you agree to receive occasional emails from Coach to Coach. We'll send one email to confirm your address first. Unsubscribe anytime. See our Privacy Policy.

Other Data We Collect

Contact forms. Your name, email, optional organisation, and message, so Sven can reply.

Course purchases. Your email and order details, so we can give you access to what you bought and keep the required financial records. Payment card details are handled entirely by Stripe.

Who Processes Your Data

Coach to Coach relies on these services. Each one only receives the data it needs to do its job.

Vercel
Website hosting and delivery.
Supabase
Database and file storage for form submissions, leads, and course materials.
Stripe
Payment processing for course purchases. Card details go to Stripe directly and are never stored by Coach to Coach.
Resend
Sending emails and managing the newsletter mailing list.
Cal.com
Scheduling discovery calls, when you book one.

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Each sub-processor's legal entity, the countries your data is processed in, and the transfer safeguards used for any processing outside the EU/EEA still need to be confirmed and listed here.

Data Controller

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The legal entity responsible for this site, its registered address, company registration number, and — if one is required — the appointed data protection officer and their contact details all need to be filled in here.

Legal Basis for Processing

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The specific Article 6 GDPR basis relied on for each activity — consent for marketing emails and non-essential cookies, contract for course purchases, legitimate interests for replying to enquiries, legal obligation for financial records — needs to be confirmed and stated precisely.

How Long We Keep Data

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Concrete retention periods for each category of data — newsletter subscribers, contact enquiries, lead captures, purchase and invoice records — need to be set, including the statutory minimum that applies to financial records.

Your Rights

If you're in the EU or EEA, the GDPR gives you the following rights over your personal data.

  • Access — ask for a copy of the personal data held about you.
  • Rectification — have inaccurate or incomplete data corrected.
  • Erasure — ask for your data to be deleted.
  • Restriction — ask that we limit how your data is used.
  • Portability — receive your data in a portable, machine-readable format.
  • Objection — object to processing based on legitimate interests, including direct marketing.
  • Withdraw consent — withdraw any consent you gave, at any time, without affecting processing that already happened.
  • Complain — lodge a complaint with your local data protection supervisory authority.

To exercise any of these, email info@coachtocoach.team.

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The response time committed to for rights requests, the identity-verification steps required, and the name of the competent supervisory authority for complaints still need to be added.